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Godrej Consumer Products Ltd. (GCPL) acquisition of the South African business of Rapidol, U.K. as well as its subsidiary Rapidol International gives the company ownership of strong ethnic hair colour brands like ‘INECTO’ and ‘SOFLENE’ in ten countries. It also gives GCPL an opportunity to enhance its global presence through the Modern Trade Network and the ownership of customer listings of the INECTO and SOFLENE brands.
 
Rapidol’s distribution network is spread across South Africa and other African nations such as Zambia, Mozambique, Tanzania, the Democratic Republic of Congo, Swaziland, Ghana, Namibia, Zimbabwe, Mauritius, Seychelles and Madagascar.
 
The INECTO brand is already owned by GCPL’s subsidiary Keyline Brands Limited in U.K. and in  21 other  countries. In 2005 INECTO enjoyed a 80% share in the ethnic hair colour market in South Africa, and was the leading hair colour brand in several other southern African countries.
Click here to visit http://www.inecto.co.za/.
INECTO SOFLENE  
 
 
 
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