| Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Godrej Group of Mumbai in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic, Inecto and Nulon. |
| With current turnover of around £16 million, and a consistent profit record, Keyline is an efficient supplier to the UK's top retail groups. Boots, Superdrug, Tesco, Asda, Sainsbury, and Morrisons are among the major customers. |
| The drugstore sector, including savers, bodycare and semi-chem is a particular strength, and represents a dynamic part of the market here in the UK. The pharmacy sector is well covered, serviced by a dedicated field sales team, and supplied via major wholesalers such as Enterprise, Unichem and AAH. |