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Godrej Consumer Products Ltd. (GCPL), one of India’s leading Fast Moving Consumer Goods (FMCG) companies acquired Godrej Global Mideast FZE on October 1, 2007.
 
Godrej Global Mideast FZE is a 100% subsidiary of Godrej International Limited. It was established in Sharjah with the objective of distributing Godrej FMCG products in the Middle East. It has a strong network of distributors and sales personnel in countries such as Oman, Saudi Arabia, Kuwait and Bahrain.
 
GCPL proposes to leverage the well established GGME marketing, sourcing and distribution platforms to introduce Keyline (UK) and Rapidol (South Africa) brands like Cuticura, Inecto and Erasmic in the GCC countries and Middle East markets which have a large modern trade channel where these brands would have a very relevant consumer franchise.
 
 
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